Креатив по правилам. От идеи до готового бизнеса - Тина Силиг

Department of Defense, Crisis Communication Strategies, “Case Study: The Johnson & Johnson Tylenol Crisis,” www.ou.edu/deptcomm/dodjcc/groups/02C2/Johnson%20&%20Johnson.htm.

Douglas Heaven, “Learn to Shake Your New Tail as a Virtual Animal,” New Scientist (online), June 20, 2013, www.newscientist.com/article/dn23725-learn-to-shake-your-new-tail-as-a-virtual-animal.html#.VOoElsb3_Y0.

Jaron Lanier, “On the Threshold of the Avatar Era,” Wall Street Journal (online), Oct. 23, 2010, www.wsj.com/news/articles/SB10001424052702303738504575568410584865010.

Tristan Walker, “Be an Authentic Entrepreneur,” Stanford lecture, Apr. 9, 2014. Видеоклипы лекций в Стэнфорде можно найти на сайте ecorner.stanford.edu.

Rosamund Stone Zander and Ben Zander, The Art of Possibility (Boston, MA: Harvard Business School Press, 2000). Издана на русском языке: Зандер Р., Зандер Б. Искусство возможности. Как сыграть свою лучшую партию в карьере и жизни. — М.: Альпина Паблишер, 2016.

Часть IV. Предпринимательство

Mike Peña, “Experiential Learning Essential to Entrepreneurship Education at Stanford,” Sept. 26, 2013, stvp.stanford.edu/experiential-learning-essential-to-entrepreneurship-education-at-stanford.

Глава 7. Упорство

Lewis Pugh, “How I Swam the North Pole,” TED talk (global), Sept. 2009, www.ted.com/talks/lewis_pugh_swims_the_north_pole.

Duckworth Lab (University of Pennsylvania) website, sites.sas.upenn.edu/duckworth/pages/research.

“The Entrepreneur Failures Behind the Success of Richard Branson,” Mar. 14, 2014, www.nextupasia.com/the-entrepreneur-failures-behind-the-success-of-richard-branson.

Gregory Warner, “Fleeing War and Finding Work,” NPR, Aug. 15, 2014, www.npr.org/blogs/money/2014/08/15/340421054/fleeing-war-and-finding-work.

Глава 8. Умение вдохновить других

Liz Wiseman and Greg McKeown, “Managing Yourself: Bringing out the Best in Your People,” Harvard Business Review (online), May 2010, hbr.org/2010/05/managing-yourself-bringing-out-the-best-in-your-people.

Ben Horowitz, The Hard Thing About Hard Things (New York: Harper Business, 2014). Издана на русском языке: Хоровиц Б. Легко не будет. Как построить бизнес, когда вопросов больше, чем ответов. — М.: Манн, Иванов и Фербер, 2015.

Chip Heath and Dan Heath, Made to Stick (New York: Random House, 2007). Издана на русском языке: Хиз Ч., Хиз Д. Сделано, чтобы прилипать. Почему одни идеи выживают, а другие вымирают. — М.: Манн, Иванов и Фербер, 2018.

David Eagleman, Sum (New York: Vintage, 2010).

David Aaker, “Skype Uses Storytelling to Drive Growth,” Dec. 17, 2014, www.linkedin.com/pulse/how-skype-used-storytelling-david-aaker.

“Kurt Vonnegut on the Shapes of Stories,” Oct. 4, 2013, youtube.com/watch?v=9-84vuR1f90.

Maya Eilam, “The Shapes of Stories: A Kurt Vonnegut Infographic,” Jan. 1, 2012, mayaeilam.com/2012/01/01/the-shapes-of-stories-a-kurt-vonnegut-infographic.

Teresa Norton, “Story Spine: A Simple Exercise to Get You Unstuck,” July 25, 2012, hbr.org/2012/07/a-simple-exercise-to-help-you.

Kenn Adams, “Back to the Story Spine,” June 5, 2013, www.aerogrammestudio.com/2013/06/05/back-to-the-story-spine.

“This Advice from IDEO’s Nicole Kahn Will Transform the Way You Give Presentations,” no date, shar.es/1W5yiV.

Bob Sutton, “Scaling Up Excellence,” Stanford lecture, Feb. 12, 2014. Видеоклипы лекций в Стэнфорде можно найти на сайте ecorner.stanford.edu.

Robert Cialdini, Influence: The Psychology of Persuasion (New York: Harper Business, 2006). Издана на русском языке: Чалдини Р. Психология влияния. — СПб.: Питер, 2014.

Olivia Fox Cabane, The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (New York: Portfolio/Penguin, 2013). Издана на русском языке: Кабейн О. Ф. Харизма. Как влиять, убеждать и вдохновлять. — М.: Альпина Паблишер, 2013.

Olivia Fox Cabane, “Build Your Personal Charisma,” Stanford lecture, Oct. 10, 2012. Видеоклипы лекций в Стэнфорде можно найти на сайте ecorner.stanford.edu.

Заключение

Tim Brown, “Design Thinking,” Harvard Business Review (online), June 2008, hbr.org/2008/06/design-thinking.

Steve Blank, “Why the Lean Startup Changes Everything,” Harvard

Business Review (online), May 2013, hbr.org/2013/05/why-the-lean-start-up-changes-everything.

Steve Blank, “How to Think Like an Entrepreneur: The Inventure Cycle,” Sept. 9, 2014, steveblank.com/2014/09/09/how-to-think-like-an-entrepreneur-the-inventure-cycle.

Ben Keene, “Schools for Life,” Oct. 15, 2014, medium.com/@benkeene/schools-for-life-eadd9b85ceee.

Draper University website, draperuniversity.com.